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SMYTHSON

PROJECT INFORMATION

CLIENT

 

 

Checkalow Limited

 

 

DESIGNER

 

 

Waldo Works

 

 

MATERIALS

 

 

Gris D and Bianco P marble: chevrons for external and internal flooring

Gris D: shelves

 

 

PHOTOGRAPHY

 

 

Marco Fazio

THE STORY

 

 

In collaboration with Smythson’s board of directors, including Creative Consultant Samantha Cameron, Waldo Works looked to the heart of the brand to relay a true sense of its place and origins. The store pays homage to the great London houses lost in the war, and is constructed as a series of private rooms. Seemingly monochromatic, the architectural shell is treated in shades of grey, to frame and emphasise the blocks of colours of the product. With a humorous take on Britishness, this greyscale represents a thick London sky and a nod towards the black houses of Mayfair, which disguised the dirt of pre-war London.

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